Shea Moisture
Shea Moisture recognizes little ladies of all shades. This back-to-school campaign is a movement that encourages young girls to own the confidence it takes to rock their natural hair.
The back-to-school kit is designed with imagination in mind. Each kit comes with a coloring book, t-shirt, and a 8oz bottle of Shea Moisture to help each girl get off to a shining start in the school year.
Banner ads placed in digital spaces where natural hair enthusiasts visit help spread the word on the deal and the movement for natural hair.
T-shirts come with inspiring messages that empower young girls be teaching them to embrace their natural beauty.
