ALKA SELTZER PLUS
College kids have a lot on their minds. Getting sick is probably not one of them. Using the powers of FOMO (Fear Of Missing Out) and a classic YouTube catchphrase, Alka Seltzer Plus aims to be a source of motivation for college kids to take care of themselves.
During flu season, posters will be placed around campuses warning students of the imminent dangers of diseases waiting to spoil their semesters.
Campaign will extend to a small area outside campus where students commute between classes. To help kids keep their hustle going, branded dispensers will be placed next to posters in bus shelter, subways, and other popular public sites in cities where germs lurk.
To round it out, we’ll make stops around campuses on a branded Struggle Bus to give students a pick-me-up with morning beverages such as coffee, hot cocoa, or orange juice. Sick students can stop in for a check up and a tablet to go so they can get the push they need to live their best, healthiest lives.
