AMEX x NBA
The Tip-Off:
Amex, in partnership with the NBA, wanted to create an exclusive moment for their Card Members to get in on all the moments of the 2023 NBA Draft. Well, what’s a draft without a fire fit? To make customers feel like they were in the building, we helped launch an exclusive collaboration with designer Waraire Boswell, and top prospects Amen & Ausar Thompson, so Members can get suited up with the players.
We set teasers for social across partner pages leading up to the draft, introducing the Thompson Twins and Boswell, while letting Members know something big was coming.
On Draft Day, we released the full site with a video detailing the limited-time collab.
Once the drop was revealed, Members were able to get in on the action by shopping for their very own jacket through the website.
Thompson Twins
pull a double-double
To top off an incredible collaboration, the Thompson Twins ended the night in epic fashion, going back-to-back as the No. 4 and No. 5 picks in the 2023 NBA Draft.
